White Helichrysum is a natural ingredient manufactured from dried Helichrysum petals. Xerochrysum Bracteatum grows as a woody or herbaceous perennial or annual shrub up to a meter (3 ft) tall with green or grey leafy foliage.

The White Helichrysum flowers are cultivated for dry bouquets. This flower is part of the Everlasting well known for its cosmetic and medicinal properties: anti-aging, helping to treat rosacea and ecchymosis. Make your products shimmer with the color of helichrysum’s petals.