Easy WAY®

 The first cosmetic ingredient that activates skin renewal by mechanobiology

INCI
Cellulose acetate

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skin renewal

skin texture

well-ageing

Easy WAY is an innovative cosmetic ingredient that activates skin renewal through mechanobiology. It harnesses the HIPPO signaling pathway, which stimulates keratinocyte proliferation and regulates differentiation, promoting skin regeneration without the use of chemical agents. Derived from fine cellulose acetate particles, Easy WAY is designed for daily use and helps restore a youthful, healthy-looking complexion​.

EFFICACY TESTS

EPIDERMAL RENEWAL

  • In Vitro: Easy WAY increased keratinocyte proliferation by 37% within 5 days and activated the HIPPO signaling pathway, crucial for skin regeneration.
  • Clinical Test: In a study with 20 volunteers, Easy WAY accelerated skin renewal by 46.5%, significantly improving skin texture and eliminating imperfections

Key Product Details

% OF USE

3.5%
Formulation tips: can be added at the end of the formulation in process,
under gently stirring

APPLICATIONS

Skincare creams and serums

 

TECHNICAL DATA
APPEARANCE POWDER
COLOR WHITE
FRAGRANCE CHARACTERISTIC
PARTICLE SIZE 100-200 μm
NATURALITY INDEX 1 (ISO 16 128)
PRESERVATIVE NONE
PROPERTIES
  • Mechanobiology Activation: Stimulates skin renewal by activating the HIPPO signaling pathway through mechanotransduction.
  • Skin Regeneration: Promotes natural skin renewal, improving skin texture and reinforcing the skin barrier.
  • Healthy-Aging: Helps achieve smoother, softer, and healthier-looking skin.
  • Natural Exfoliation: Provides a gentle exfoliating action, enhancing the skin’s natural renewal process.

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